Tabloid Newspapers as “YourTown” Marketing Tools


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Editorial shell is wrapped in customized front page, back page, and center spread for local merchants and businesses. With one key business in the town acting as co-publisher and handling the advertising sales, the publication is self-financing and gets delivered to every business in your town by the postal service guys. The truth is that print is far from dead -- Google Adwords has made it pretty expensive to get into a niche market -- the PPC costs can amount to thousands a month. And does their geo-targeting work? Not even close. You will get clicks from all over the world, from people who have no chance of doing business with you -- at $5 per click it adds up really fast. Been there, done that, gotten the Amex bill. There are still millions and millions of people out there who don't know how to use computers. There are millions and millions of more people who think reading PDF files onscreen is hard on their eyes. How many ebooks, PDF files have you started to read and just given up? I've dumped hundreds of them to my "archive" files for future use. Yeah, as if! The advantages: Suppose that you appear on the front page of your local town newspaper every month -- what do you think that would do for your business? Let's see, from my direct marketing notes: 50% of success is getting in front of the right people (your fellow business owners), 20% is frequency of communication (12 times a year), 20% is the specific offer you make, and 10% on "creativity". The 24-page newspaper is run inexpensively on web offset presses and your cost is captured with a few ads from your fellow business owners, then the rest of ad revenue is your profit. It is self-financed promotion of your own company. Sure beats Google Adwords for local YourTown promotion. Duffner Publications limits one co-publisher per town. Call us or email us to talk about setting you up as the co-publisher in your town. We do all the editorial, ads, printing, and arrange delivery -- all you need to do is to talk to your fellow businessmen about promoting their businesses. It's a good thing, Martha. Need a YourTown Tabloid Newspaper … email us (Please note, we are closed December 15-29, 2006) For further information, contact John Kumpunen, Pres. & CEO 1-800-535-4999 • International +905-728-4490 Copyright©2006 John Kumpunen, Krin.com. All rights reserved. Reproduction prohibited.