HOT TACTICS Internet video Narrated brochure
Live brochure
Internet radio
Direct to desktop
Directory Listings
Organic placement
PPC tweaking
Webinars
Blogging
Web releases
iPod food
Ezine
Viral tactics
RSS feeds
Co-registration
Teleclasses
Best Free Tactics
Your Exit Strategy
Salesman's Poem Photon emissions Telephone manner
33 Minute spurt
Process flow
Follow-up speed
Client profile
USP re-think
Verbal Bus. Card Craigslists.com Kijiji.ca
Tested Tactics Dimensionals Tabloid newspaper Newsletters pull 30%
Business coach
30-day MBG
70% page dominant
800-number
Advertisement
Advertorial
Airplane banner
Alternatives elimination
Application marketing
Appointment notice
Attention words
Audio cassette
Audio file on internet
Audio flyer
Automated order placement
Autopilotsites
Autoresponder e-mailer
Autoresponder back-end
Backend marketing
Best Customers last minute
Better than money back
Boose (free) to journalists
Bribe offers
Brochure — slim jim
Bulletin boards internet
Bulletin boards public places
Bus Card Brochure
Business card
Business card w/ back peels
Business only mail
Calendar of events on the web
Cart signs
Case history
Catalogue in print
Catalogue on the web
CD multimedia presentation
Chat line for web site
Chinese bargain
Classified ad
Coasters
Coloring pages
Company vehicle ads
Complimentary tickets
Consumer drop-off flyers
Contest
Corporate/Business philosophy
Coupons
Course
Corporate stores
(sell shares to local store)
Credit advertising
Dealer demonstration
Decision making matrix
Demo version
Differentiation
Differentiators -- hard
Differentiators -- soft
Dimensional mailers
Direct mail
Direct response rates-- ask
Display ad
Dotted coupon
Easy Response
e-book
eBay stores
Electronic bulletin board
e-mail address
e-mail program with autoresponders
Emotional Involment Marketing
Enthusiasm
Envelope ads
e-zine
Fax back sheets
Fax bulk distribution
Fax on demand
Fear elimination
Feature article in trade press
Flash Book
Flash demo
Flood lights, air plane search lights
Focus of Dissatisfaction
Folder
Fraser listing
Free riders
Free trial
Gateway pages
Gift Certificate
Gift Trial
Guarantee
Hard Offer / Soft offer
Headlines
Hot Market
How to Ad
How to audio
How to sheets
How to video
Humor - make the laugh to sell
In-coming PR3, PR4, PR5 links
In-store video
Internet Classifieds
Internet video
Internet WEB page
Internet Yellow pages
iPOD mp3 files
iPOD videos
Jingle = internet + radio
Join organizations, clubs
Landing Page for Ad / campaign
Letter campaign
Letterhead — unique
List Benefits -- rank benefits
Live demonstrations
Local cable TV ad/show
Local newspaper ad
Local newspaper write-up
Local radio
Local television
Logo
Made in State/Prov listing
Magazine corporate
Magazine insert
Magnetic sticker
Mailer-Service insert VAL-Pak
Manual
Map
Market bulletin boards
Marketing plan
Membership levels
Menu ads
Mini billboard
Mini infomercial
Mousepad
Music video
Myspace.com
Network referrals
News groups
Newsletter
Online live order
Order fulfillment time
Organic search engine rankings
Package deals (buy more to save)
Pay-per-click search engines (40)
PDF book / booklet
Pens, Mugs, t-shirts
Personnel dress / uniform
Point of purchase display
Pop-up ads
Portfolio -- web | print
Positional cutline
Positioning
Post card w/ bc cutout
Posters
Press releases
Pricing psychology
Private labeling
Product questionnnaires
Professional listing
Promotional gift
Public Film
Publish a booklet
Radio show
Recommend cards
Recorded message
Regular contact
Remanant Space
Repackaging
Reply card service
Research questionnaire
Resource listings on site
Results tracking
Retail chains
Roadside sign
Rotasign
Sales counter stand
Sales state CONCERNS
Sales state IMPLEMENTATION
Sales state NEEDS
Sales state OPTIONS
Sales state REFILL
Sales report on Monday
Sales video
Sampling
Scott’s Directory listing
Second channel
Sell Distributor to market
Semi-display ad
Seminar
SEO - search engine optimization
SEO - search engine marketing
Shoulder Patch
Side rider bonus (bribe)
“Slightly damaged” appeal
Slim Jim
Soft Offer / Hard Offer
Space ads
Sponsorship
Store announcement
Store interior sign
Store window sign
Student / Senior discounts
Submission ranks
Take-away close
Teach a course
Tear sheet
Telephone sticker
Telephone style
Television commercial
Television show
Tested selling sentences
Testimonial letters
Testimonial video internet
Thanks you notes + referrals
Trade magazine article
Trade show
Transit booth ad
Transit sign
Tuesday night random draw
Tutorials internet, video, etc.
Undersell
Urgency
USP - unique selling proposition
Video business card
Video cassette
Video on CD DVD
Video on internet
Video press release
Viral audio
Viral cartoon
Viral movie
Voice mail
Web questionnaire
Web site
Web site email list
Web site product pages
Web site slide show
White page listing
Wholesale accounts
“Win this” pop-up window
Write a Book
Write an expert article
Writing to Engineers vs. Artsy
Yahoo Overture PPC listings
Yahoo stores
Yellow page listing
You-writing
How Dimensional Mailers Pull Better Response Rates
Response rates of 8-14% are common for dimensionals and some blockbusters get 20-30% response rate! Dimensionals are direct mailers with bulk -- not simply a flat envelope, but something bulky that immediately shows that there's something important inside.
Industrial caterer looking for some big accounts delivered a 6-foot sandwich with a sing-a-gram promoting his company. The sandwich team and the singers got ushered into the CEO’s office. In addition to the performance, they left a prerecorded cassette and a referral-seeking letter.
A public relations firm sent an audio cassette (new version might be a downloadable mp3 file, CD or a DVD) of a focus group evaluating prospect’s products, accompanied by an abstract with comments and recommendations. The executives were invited to eavesdrop. The package pulled more than 50%!
On Tuesday morning, 200 CEOs received a soccer ball and a note to read Wednesday’s classified personals. 200 ads appeared on Wednesday all worded similarly: H.D.W. of Acme Products: Newly formed pro soccer team appreciates your support. Will phone today, deliver season tickets tomorrow. Have a ball! It was a bandwagon effect of seeing other 199 CEOs importuned. Coverage on TV and newspapers was included.
Industrial developer sent a $500 certified cheque made payable to his wife to the target CEOs. Enclosed were two stamped return envelopes--one addressed to him, the other to his wife -- and a letter: "My wife bet me $500 you wouldn’t spend 45 min. hearing how my company can build a plant for you with no capital investment on your part?"
For further information, contact John Kumpunen, Pres. & CEO
1-800-535-4999 • International +905-728-4490
