217+ Marketing tactics to increase your long-term sales


HOME HOT TACTICS Internet video Narrated brochure Live brochure Internet radio Direct to desktop Directory Listings Organic placement PPC tweaking Webinars Blogging Web releases iPod food Ezine Viral tactics RSS feeds Co-registration Teleclasses Best Free Resources InternetRetailer.com Michael Senoff SellingPower.com SellingPowerVideos Best Free Tactics Your Exit Strategy Salesman's Poem Photon emissions Telephone manner 33 Minute spurt Process flow Follow-up speed Client profile USP re-think Verbal Bus. Card Craigslists.com Kijiji.ca Tested Tactics Dimensionals Tabloid newspaper Newsletters pull 30% Business coach 30-day MBG 70% page dominant 800-number Advertisement Advertorial Airplane banner Alternatives elimination Application marketing Appointment notice Attention words Audio cassette Audio file on internet Audio flyer Automated order placement Autopilotsites Autoresponder e-mailer Autoresponder back-end Backend marketing Best Customers last minute Better than money back Boose (free) to journalists Bribe offers Brochure — slim jim Bulletin boards internet Bulletin boards public places Bus Card Brochure Business card Business card w/ back peels Business only mail Calendar of events on the web Cart signs Case history Catalogue in print Catalogue on the web CD multimedia presentation Chat line for web site Chinese bargain Classified ad Coasters Coloring pages Company vehicle ads Complimentary tickets Consumer drop-off flyers Contest Corporate/Business philosophy Coupons Course Corporate stores (sell shares to local store) Credit advertising Dealer demonstration Decision making matrix Demo version Differentiation Differentiators -- hard Differentiators -- soft Dimensional mailers Direct mail Direct response rates-- ask Display ad Dotted coupon Easy Response e-book eBay stores Electronic bulletin board e-mail address e-mail program with autoresponders Emotional Involment Marketing Enthusiasm Envelope ads e-zine Fax back sheets Fax bulk distribution Fax on demand Fear elimination Feature article in trade press Flash Book Flash demo Flood lights, air plane search lights Focus of Dissatisfaction Folder Fraser listing Free riders Free trial Gateway pages Gift Certificate Gift Trial Guarantee Hard Offer / Soft offer Headlines Hot Market How to Ad How to audio How to sheets How to video Humor - make the laugh to sell In-coming PR3, PR4, PR5 links In-store video Internet Classifieds Internet video Internet WEB page Internet Yellow pages iPOD mp3 files iPOD videos Jingle = internet + radio Join organizations, clubs Landing Page for Ad / campaign Letter campaign Letterhead — unique List Benefits -- rank benefits Live demonstrations Local cable TV ad/show Local newspaper ad Local newspaper write-up Local radio Local television Logo Made in State/Prov listing Magazine corporate Magazine insert Magnetic sticker Mailer-Service insert VAL-Pak Manual Map Market bulletin boards Marketing plan Membership levels Menu ads Mini billboard Mini infomercial Mousepad Music video Myspace.com Network referrals News groups Newsletter Online live order Order fulfillment time Organic search engine rankings Package deals (buy more to save) Pay-per-click search engines (40) PDF book / booklet Pens, Mugs, t-shirts Personnel dress / uniform Point of purchase display Pop-up ads Portfolio -- web \| print Positional cutline Positioning Post card w/ bc cutout Posters Press releases Pricing psychology Private labeling Product questionnnaires Professional listing Promotional gift Public Film Publish a booklet Radio show Recommend cards Recorded message Regular contact Remanant Space Repackaging Reply card service Research questionnaire Resource listings on site Results tracking Retail chains Roadside sign Rotasign Sales counter stand Sales state CONCERNS Sales state IMPLEMENTATION Sales state NEEDS Sales state OPTIONS Sales state REFILL Sales report on Monday Sales video Sampling Scott’s Directory listing Second channel Sell Distributor to market Semi-display ad Seminar SEO - search engine optimization SEO - search engine marketing Shoulder Patch Side rider bonus (bribe) “Slightly damaged” appeal Slim Jim Soft Offer / Hard Offer Space ads Sponsorship Store announcement Store interior sign Store window sign Student / Senior discounts Submission ranks Take-away close Teach a course Tear sheet Telephone sticker Telephone style Television commercial Television show Tested selling sentences Testimonial letters Testimonial video internet Thanks you notes + referrals Trade magazine article Trade show Transit booth ad Transit sign Tuesday night random draw Tutorials internet, video, etc. Undersell Urgency USP - unique selling proposition Video business card Video cassette Video on CD DVD Video on internet Video press release Viral audio Viral cartoon Viral movie Voice mail Web questionnaire Web site Web site email list Web site product pages Web site slide show White page listing Wholesale accounts “Win this” pop-up window Write a Book Write an expert article Writing to Engineers vs. Artsy Yahoo Overture PPC listings Yahoo stores Yellow page listing You-writing		217+ Marketing Tactics To Increase Your Long-term Sales This section of the site is growing weekly -- time permitting. This is where the meat is; might want to bookmark the page for later visits. I'll try to make it worth your while. To capture the enormity of "marketing" in your business, think broadly here: Marketing is everything a business does -- from graphic standards to publicity management to sales promotion to coffee stains on your showroom chairs to the way you answer the telephone. Everything your business does. Everything that might have an effect on the way you do business with the public out there. Do you need 217+ tactics? Of course not. Florida lawyer's full-page Yellow Pages ad pulled so much he had to stop. Some companies use nothing but good press releases. Others get all their business with search engine marketing. Some are skilled in direct response. If you luck into a single tactic that works in your industry, consider yourself blessed; most businesses need to test, test, and test to find the right cluster of communication tactics with their clients. Hence the list. The rule is: Advertising creates visibility. Visibility creates familiarity. Familiarity creates trust. Trust creates sales. That's the way it has been since the Sumerians roamed the streets of City of Mesopotamia snapping their cuneiform tablets and handing out flyers like the Mexicans in Las Vegas. Need quick feedback … email your question or concern below (Pleases note, we are closed December 15-29, 2006) Hot Trend Tactics: I'll keep you posted on the stuff that's hot and relatively easy to implement. Take internet videos, for example, with Google purchase of YouTube and Yahoo (once it finds the compass in its tool bag and irons out its management problems) will be going after a video site, and the internet video universe will expand with or without MSN. Tip to Yahoo people (Google needs competition sooo badly -- they are becoming the new Microsoft): Work on better compression -- anything is better than YouTube, joint venture with On2 guys for the best flash compression algos, or talk to Apple about QT H.264. Aim for full-screen scalability -- the 10-18 megabit download speed is finally coming even to North America. Just around the corner, full-screen, DVD quality, on the desktop, portable to your home systems with wireless. Am I dreaming? I don't think so. Why is this so important for small businesses: Considering that television infomercials run $160,000-$780,000 just for production, plus the air time (plus, 9 out of 10 fail according to Mr. Infomercial Tim Hawthorne), chances are that internet video will be one of the hottest tools for SMB marketing. Small companies can set complete mini television studios for less than $10,000 -- HD quality camera (like the Panasonic AG-HVX200), 2 light boxes, green screen -- your sales stuff can be web-based or streaming directly to desktops the world over with direct-to-desktop technology. Sites using video are still relatively few and that alone can make your site stand out. And if you can boost your site conversion, say, from the typical 2.6% to 5.2% -- you double your gross sales. Nothing wrong with that, eh. A new twist on the old idea: A public relations firm sent an audio cassette (new version might be a downloadable mp3 file, CD, DVD or web-based movie) of a focus group evaluating prospect’s products, accompanied by an abstract (PDF transcript) with comments and recommendations. The executives were invited to eavesdrop. The package pulled more than 50%! For further information, contact John Kumpunen, Pres. & CEO 1-800-535-4999 • International +905-728-4490 Copyright©2006 John Kumpunen, Krin.com. Kristian Industries All rights reserved. Reproduction prohibited.